Speed of Light: David Guetta's Music Powers Porsche's Electric Vehicles

Porsche has teamed up with iconic French DJ and producer David Guetta for a campaign that promises to revolutionise the way we perceive electric mobility. In a futuristic and dazzling setting, the Mohammed bin Rashid Al Maktoum Solar Park near Dubai serves as the perfect backdrop to showcase the latest Macan and Taycan models.

David Guetta, with impressive laser effects, creates a visual and auditory symphony that highlights the elegance and dynamism of Porsche vehicles. The Macan and Taycan models, symbols of the brand's innovation and performance, shine in this environment of clean energy and cutting-edge technology.

Accompanied by a Future Rave remix of his hit "Titanium" and spectacular laser light effects, Guetta performed at the futuristic Mohammed bin Rashid Al Maktoum Solar Park near Dubai. A Macan Turbo and a Taycan Turbo GT also feature in the video, driving through one of the world's largest solar parks, with over two million solar modules and an area of 127 square kilometres. The 263-metre solar power tower, the tallest of its kind, became Guetta's temporary DJ booth.

"This collaboration is one of those childhood dreams," said Guetta. "Porsche has always been synonymous with excitement, performance, and pushing boundaries, just like my music. Being part of this project has been incredibly inspiring." Guetta, a pioneer of electronic music and one of the world's most celebrated DJs, has always been known for pushing boundaries while staying true to his roots. The campaign video focuses on the Macan Turbo and Taycan Turbo GT, Porsche's latest fully electric models, which have just been launched in the Middle East.

Dubai is a city that never ceases to amaze. The solar park is an incredible location, and few people know about it. That's when we thought it was perfect for Porsche, as it aligns with our clear path towards sustainability, stated Dr. Manfred Bräunl, CEO of Porsche Middle East and Africa.

With the new Macan and Taycan, the sports car manufacturer is systematically driving the electrification of its range. In 2024, the Macan entered its second generation of fully electric models. Thanks to its avant-garde and timeless design, characteristic Porsche performance, extensive range, and great everyday usability, the new Macan fully meets the needs of Porsche customers who want to drive an SUV.

The top-of-the-range model is the Macan Turbo, with up to 470 kW (639 hp) and a maximum torque of 1,130 Nm. This ensures sporty performance: the Macan Turbo accelerates from 0 to 100 km/h in 3.3 seconds. Its top speed is 260 km/h.