The Elche-based Botticelli Opens New Store in Plaza Mar 2 Shopping Centre

The Elche-based footwear brand, Botticelli, has opened a new store in the Plaza Mar 2 shopping centre in Alicante. This marks their 19th establishment and is a further step in their strategy to expand physical retail locations.

To celebrate the new location, the Elche brand organised an exclusive event with influencers and figures from the fashion and lifestyle sectors. The day began at the Ereta restaurant, from where attendees moved to the new store.

Among the attendees were notable figures in the style and fashion domain, such as Elena Vidal (@alicantestreetstyle), a content creator with 195,000 followers known as "Your Siri of Alicante"; Inés Mataix, CEO of Nesines Collection and fashion expert with 40,400 followers; Carmina Boronat (@ClosetinaChic), a personal and professional image specialist with 103,000 followers; Shery Villa, an image consultant, colourimetry specialist, and personal shopper with 7,562 followers; Lalia Benchelef, a digital creator with 67,100 followers; Ana Espadas (@espadasana), a digital creator with 48,900 followers; and Paula González (@tendenciasalicante), a digital creator specialising in fashion, beauty, and leisure in Alicante with 7,245 followers.

The CEO of the brand, Herminio Cruzado, highlighted the brand's expansion and the return of their store to Plaza Mar 2: "For us, returning is much more than opening a store; it is about rekindling a special connection with a city that has witnessed our brand's growth from the beginning." The leader assured that the intention is "for this store to represent a natural evolution of Botticelli."